Welcome back to the Creative Awards blog where we showcase the very best in our bespoke awards and trophies. In our ongoing series of designer profiles we branch out into the world of fashion and speak with leading British designer Lalage Beaumont about her influences, her approach to design and what inspired her elegant mother of the bride outfits, occasion wear and women’s business wear.
What made you want to be a designer?
From a very early age I have always wanted to be a designer. I was taught how to sew and cut patterns from a very young age by my mother who had been a domestic science teacher and who always encouraged me to be a perfectionist.
Tell us about your career, what lead you to open your own label?
My first job in the fashion world was with Aquascutum who had sponsored my degree show collection at college. Following on from Aquascutum, I briefly freelanced at Burberry before being invited back to Aquascutum as their head coat designer. I then worked at Austin Reed before being headhunted to start a wholesale women’s collection for Austin Reed International to be sold in Europe and underpin the licensing operations in the Far East and USA. Finally, before establishing my own label I was at Mulberry running the Ready to Wear division and overseeing the design and development for clothing and accessories.
Who are your influences within fashion?
I try to draw inspiration from anything that I appreciate aesthetically. However, the great couturiers of the 50s and 60s, Givenchy, Christian Dior, Yves St. Laurent, Balenciaga have made the biggest impact on my career and my own style. I am also influenced by the smart, clean modern lines of the early 60s and, of course, by the wonderful and iconic style leaders from that era; Jackie ‘O’, Grace Kelly, Audrey Hepburn.
What does design mean to you in fashion?
I am very passionate about designing and making my collections in England. I believe in classic English tailoring, pieces that can be appreciated for now and forever. In terms of my style, I love simplicity of line, cut and intricate detailing to flatter women of any age or shape. Within my collections I always use the very best fabrics to offer create supreme comfort and style. I use beautiful Italian prints on silk cloqué and silk and wool matelassé (used only by the best couturiers in Europe) which are created in Como especially for me with only a few metres ever printed ensuring exclusivity and individuality. Wonderful Spanish jacquards and brocades glow with the liveliness only fine silk can achieve and my textures are from English tweeds in chanelesque styling,
Once again, Creative Awards would like to thank Lalage for offering us an insight into her designs and inspiration. You can view the latest AW!8 collection and more via www.lalagebeaumont.com