Welcome back to the Creative Awards London blog where we bring you our latest bespoke awards for the UK’s biggest events. As lockdown eases and a sense of normality beings to be restored we have been documenting a few of the essential items that have helped us through these tough times. Whilst the concepts of crowds, fans packing a stadium and close contact are certainly not coming back soon, we explore some of the socially distanced sports that we’re looking forward to playing over the next few months.
The sprawling fairways, the immaculate greens and clubhouses to toast sweet, sweet victory. Well, clubhouses with reduced facilities at the moment. Golf, a game that is said to have its origins in 15th century Scotland, is one of the most popular sports. Icons like Tiger Woods, Arnold Palmer and Nick Faldo are names that have become legends. Given that the game involves a hearty amount of walking around open spaces, golf lends itself well to being a socially distant pursuit. Our cast Resin Albatross Sculpture was commissioned for a private gold tournament and is a nod to scoring a round of 3 under par. Crafted from a hand modelled clay master, the award was cast in resin and finished with a deep layer of gold spray. Resting on a hand cut black wood base extra detail was created with the engraved plaque detailing the recipient and event.
Did you know that modern standup paddleboarding began in the 1940s in Waikiki? Credited to a local called John Ah Choy who surfed, as he got older and was unable to get up and down from his board and would stand on his board from the break and paddle out with a canoe paddle to catch waves. Now a popular watersport across the world, paddle boarding continues to grow with international competitions and tournaments held regularly. Battle through, a hopefully not crowded, beach and paddle boarding becomes an ideal way to exercise whilst keeping the crowds at bay.
Given the situation it may be wise to leave behind the relay race but athletics certainly has inspired us during lockdown. Whilst the concept of hopping, skipping and jumping or throwing a javelin isn’t something we can do now, going for a long run certainly is. This spectacular award, commissioned by none other than the IAAF, features a sterling silver inlaid track and was awarded to the world’s best athletes. Notably Kenyan marathoner Eliud Kipchoge who became the first human to run a marathon in under two hours, covering the 26.2-mile distance in an almost inconceivable 1 hour, 59 minutes and 40 seconds
Rally riving probably isn’t allowed at the moment, no co-drivers or navigators, but getting on the track and getting your adrenaline fix certainly is. The Historic Grand Prix Association and its members, have since 1979, striven passionately to preserve the heritage of the titanic and classic racing machines which made motor racing history at the highest level. The bespoke award, custom designed in house, features laser engraved graphics in a rich maple wood block capturing the classic silhouettes and motifs of the famous cars.
Online gaming has continued to rise in popularity and now huge tournaments are held in celebration of e-sports and competitive games. The perfect way to squad up with friends and escape reality, online gaming allows for social interaction whilst being socially distant. Runescape, played by over 1.1 million subscribers, is one of the world’s most popular MMORPGS. The award, a dragon's head is cut from thick, satin finished aluminium was mounted onto a wood and stainless steel profile for their inaugural celebrity event.
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