The perfect plaque for Lexus April 09, 2018 20:20
Welcome back to the Creative Awards blog where we showcase the very best in our bespoke awards and trophies. In today's entry we shine our spotlight on one of our recent awards that we are hugely proud of.
Straight out of our Hatton Garden workshop comes the Lexus Acrylic Lattice Award which, we think, is pretty damn good. Commissioned by the Japanese luxury car manufacturer this bespoke award, whilst at first glance looks impressive reveals an interesting and unique development behind it.
When first approached by the company to design the bespoke award we felt it important to be able to convey both the importance of the award and the company together. With this in mind we set about exploring what Lexus means as a brand and what makes the stands for.
Our research led us to discover two (well, three) things:
1) Lexus' history and experience assist them to create some of the world's finest luxury automobiles
2) Their constant strives to perfect their design, production and sales processes
3) We REALLY like their new coupe
Pushing the idea of history and experience, we distilled their philosophy of perfection to their exquisite design and their production methods. Using these ideas as a base we decided to create a precision-cut acrylic lattice that features complex geometric, intricate lines, weaves and is an abstract interpretation of their industrial production line processes.
Behind their automobiles is the teams of engineers, designers and workman who push the brand forward. The concept of the brand being led by what goes on behind the scenes inspired us to create an aircraft grade aluminium plate engraved with the famous company logo and details of the recipient.
The choice of colour for us was rather simple. A luxurious matte black that conveys the crisp, clean and contemporary designs of the company.
Creative Awards would like to thank the teams at Lexus for reaching out to ourselves to create their bespoke acrylic plaque. For more information on this plaque or any of our designs, contact our teams via 0207 2424020 or via email@example.com.