Celebrating Creativity
Welcome back to the Creative Awards London blog where we showcase our custom awards and trophies. This week we look at the subject of creativity as told by our awards and celebrate some of the most creative organisations and designs that have graced our workshop. Creativity, as defined by Google, is:
Creativity
/ˌkriːeɪˈtɪvɪti/
Noun
“The use of imagination or original ideas to create something; inventiveness.”
For us the concepts of original ideas and inventiveness are elements that we strive to incorporate in the work that we produce. Inspired by the events, brands and heritage of our clients, their creativity inspires our designs. We’ve chosen five of our awards across industries that inspire, not only ourselves, but people across the world.
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ights, camera, action! The Empire film magazine is one of the UK’s most established film publications. Founded in 1989, the magazine has spawned a dedicated event that brings together the very finest in the industry. Our award captures the glamour of the celebration, famously won by Hollywood’s biggest stars and films, in a sleek, instantly recognisable design. Plated aluminium, polished thrice to create the perfect photo opp for the cameras, is inlaid with hand cut acrylic Perspex letters spelling out the name of the event and magazine. Film and movies offer an escape from our daily lives, especially in lockdown, and the award itself has inspired countless numbers to give acting a go and follow their dreams.
I
n 1962 a group of designers and art directors came together to celebrate creative communication and raise the standards within their industry. Today, British Design & Art Direction has grown mightily, but slimmed down its name. Now D&AD, its members represent the creative, design and advertising communities, not just in Britain, but worldwide. For those ideas imagined brilliantly, executed beautifully the D&AD Pencil was created — the world’s beacon for creative excellence for over half a century. Exceptionally designed, the awards have become an icon of creative brilliance that strives to push advertising forward.
The infamous awards are a true icon of the music world. Won by, pretty much, every major artist and band of the last 40 years, these awards symbolise the rebellion inherent within the counterculture that the fabled publication represented. As times have changed, so has the magazine in switching to a free model, one thing that hasn’t changed is that these awards are still as illustrious as ever inspiring generations to pick up a hair brush, sing in front of the mirror and dare to dream.
Moving away from the traditional creative industries, we look at the incredible feats of engineering with the Acrylic Swarf award. Commissioned by BAE to celebrate the first soft metal cut by their F35 Machining Facility 610, this custom-designed acrylic award is one of a kind. Made using a top secret in-house encapsulation technique, itself a feat of design,the award resembles an objet d'art more than a traditional award.
Our magnificent monks were commissioned for a major bookkeeping association. Why did we choose a monk as the design of the award? Well, accounting, as we know it, can be traced to a Florentine friar named Luca Paicoli. The Italian mathematician was a close friend to and collaborator with Leonardo Da Vinci and is known as the 'Father of Accounting and Bookkeeping'. The first person in Europe to publish a work on the double-entry system of book-keeping, his magnum opus revolutionised accounting and bookkeeping across the World. Whilst accounting may not be seen as a traditional, creative industry (Hollywood may disagree) those number crunchers are vital to any organisation.
