Howling at the moon
This week Creative Awards London are back with a bang with our latest bespoke award. In today’s blog post we will have an in-depth look into an exciting new award, the acrylic and aluminium Wolf Award. Let’s get started and sink our teeth into it.
The Acrylic and Aluminium Wolf award was commissioned by one of the world’s leading BMX associations, the iBMXFF, for the BMX World Championships. Taking place at the NASS Festival 2017, the event brought athletes from all across the world together to compete at the event for the first time in in Bristol.
The 7th to the 9th of July witnessed both amateur and professional riders competing for a chunk of the whopping $50,000 prize money across park, vert, flatland and dirt categories. Chairman Matt Hoffman, one of the biggest names in the sport, said: "I was there in 1988 and it was amazing to be there again last year. To say we are stoked to be coming back again in 2017 would be an understatement. If last year is anything to go by we will certainly be high-fiving the progression and rocking even more love for BMX."
Fitting of the competition we were privileged to help create the bespoke award for the event. Creative Awards London were supplied with the artwork and we were charged with turning the artwork into reality. We based the design around the existing ideas of the client who had created something utterly spectacular for our teams to work with. The design features a graffiti-esque wolf, full of vigor and detail in a modern, street art style. To best showcase the work, we opted to use metal for the body of the award which would allow the design to take centre stage.
The highly polished aluminium metal body was etched with the design creating tone and shape and demonstrating the beautiful artwork. To finish the custom award we mounted the body to a rectangular base that was finished with the event and winner’s details in silver to match the colour of the aluminium.
The result: an award that captures the spirit of the sport, its counter culture origins and exciting street feel. Creative Awards London would like to offer a special thanks to the teams at the games for their assistance in the project and we hope that all those involved with the event had a great time.
For more information on the award and any enquiries that you may have, contact our teams on firstname.lastname@example.org or call 020 8159 2748 for a quotation or to discuss any ideas that you may have.