Last Friday witnessed the 26^th annual Children in Need, the BBC’s iconic charity even that has raised over £600 million since its inception in 1980. This year’s event raised a record breaking £46.6 million for charities across the UK. This year’s ceremony was even more poignant with tributes paid to late host Sir Terry Wogan, honoured in a specially commissioned award. The custom made award recognises the exceptional efforts of an individual and their contribution to fundraising.

Young Lauchlan Muir from Bo'ness was presented with the inaugural award by Sir Terry’s son Mark during the ceremony. Lauchlan raised over £3,500 for this year’s event by acting as a human statue has contributed over £10,000 for Children in Need. A truly remarkable sum.

Creative Awards London  won the commission and drew from the iconic Pudsey bear mascot for the design. The statue is a hand-modelled Pudsey bear. A clay master formed the basis for the process with a resin replica forming the final statue. An advanced surface finishing technique was applied to add the beautiful silver finish. Semi precious stones adorn the statue adding glamour and taking the beautiful design even further.

The annual TV spectacular drew in an estimated X of viewers with performances from Michael Buble and Little minx whilst Ricky Gervais reprised his role as chilled out entertainer David Brent. Other highlights include an all star Eastenders ensemble, appearances from Team GB and Mary Berry, Paul Hollywood and Sue Perkins poking fun at The Great British Bake Off’s impending move to Channel 4.

Creative Awards London are thrilled to have supported Children in Need and to create the bespoke Pudsey award in such an important year. The event, the first since Sir Terry’s passing, continues to provide important funding for a number of projects across the UK that enhance and improve the lives of tens of thousands of youngsters.