Awesome Automobile Awards
Welcome back to the Creative Awards London blog. After surviving the plummeting temperatures that are dropping faster than a West Ham fan's optimism we are back with a bang. We look to four wheels, put pedal to the metal and race into the first week of December with a look at our awesome automobile awards.
We kickstart the week with this fabulous bespoke commission for the legendary Mclaren. A name that has inspired millions across the globe, Mclaren are known for their outstandingly engineered, aesthetically stunning cars that perform to the limit. Approached to work on a project that pushed the concept of publishing, Creative Awards London were asked to design a bespoke silver signature for the fibre glass cover to "The Bernie". A veritable compendium of F1 that includes never before seen photos, the signature of 22 F1 drivers and is bound in silk. Using a template of Bernie Eccleston's signature, our silversmith worked lovingly to transfer the work from concept into a fully fledged silver signature that rested on a carbon fibre cover.
German engineering at its finest. Porsche are known for producing some of the most iconic cars in the world. From the 911 to the 959, Porsche effortless combine beauty and raw power to stunning effect. To create the eye-catching award gold and silver-plated oysters were encapsulated inside the solid column of clear Perspex (using top secret industry techniques) for this centrepiece. The luxurious gold and silver combined with the contrasting smooth lines of the acrylic and the jagged, organic lines of the oysters make this a truly one of a kind award.
Designed in conjunction with the iconic A1 Grand Prix trophy, the beautiful A1 Grand Prix medals capture the spirit of speed and branding of this world famous competition. Each gold, silver and bronze medals was individually enamelled and engraved for the A1 Grand Prix.
Embracing the spirit and style of the sport, the A1 trophy is a beautiful handmade trophy for the famous racing competition. Sleek, contemporary and, most importantly, celebratory, the trophy was designed to with the iconic motifs or racing within. The chequered flag, the winners laurels and golden globe
A truly global, a truly luxurious, a truly British brand. Bentley. For over 100 years Bentley have been at the forefront of luxury design and engineering. Capturing the legacy, heritage and classic feel of this renowned brand the Wooden Award for Bentley was a special commission for the famous car company. The solid, hand engraved timber block is made from FSC approved wood and is s anded and polished to expose the fine grains and colours creating natural textures and organic shapes.To finish the block was engraved with the iconic Bentley logo with decorative text wrapping around the award.