Good Ideas Never Die
Welcome back to the Creative Awards London blog where we bring you the very best in our custom awards and trophies. In today’s blog post we are delighted to showcase our work for one of the coolest advertising platforms out there; Little Black Book. Part publication for the advertising industry, part go-to online community, Little Black Book celebrates creativity in all shapes and forms. This year saw the launch of The Immortal Awards that provides the members with an award that is free to enter, easy to enter and hard to win.
Celebrating and rewarding the world’s best advertising, the jury panel was a who's who of the world’s very best creatives. Inspired by legendary advertising figure Sir John Hegarty’s firm belief that creative companies seldom create more than five genuinely award-worthy pieces per office a year, The Immortal Awards only allows entrants a maximum of five entries. The idea of this limit means that only the best creative work is entered and provides a level playing field for the entrants. We told you they were hard to win, no?
The awards started their world showcase tour with a showstopping event at London’s Ham Yard Hotel in Soho where the great and good of London's advertising scene attended. The evening witnessed a screening of the Immortal and Commendation winning work, with the UK winners being given their prizes once the reel was completed. Following on from the screening, a panel held was on bringing immortal ideas to life. Chaired by LBB’s global editor Laura Swinton, the panel saw AMV’s creative partners Nadja Lossgott and Nick Hulley, senior strategist Margaux Revol, Mother’s ECD Hermeti Balarin and Traktor’s Patrik von Kursentsjerna exploring their award-winning campaigns to a packed-out venue.
The UK winners were honoured on the night, with Talon’s Nick Mawditt presenting AMV BDDO, Somesuch, Felt and Cinelab London with their trophies for Bodyform and Libresse’s Blood Normal. Riff Raff, Time Based Arts, Final Cut and Cinelab London then picked up their trophies for Nike’s Nothing Beats a Londoner. The two UK commendations – Mother’s FCK for KFC and AMV BBDO’s Trash Isles for LadBible/Plastic Oceans Foundation – were also presented with their prints.
Following on from the UK event, Little Black Book will pack their passports and travel the globe with the Immortal awards showcases heading to New York and LA, where more trophies and prints will be awarded to local winners.
Creative Awards London were approached by the team at Little Black Book to help create the industry-defining award that would serve as an inspiration to entrants and a timely reminder of each winner’s achievements. Working with the advanced materials lab of a leading London university, state of the art optical 3D printing was used to create the final piece. Drawing inspiration from the skull motive branding, because, after all, good ideas never die, Creative Awards London applied our know-how to the development of the piece. Throughout the design process we worked closely with the team at LBB testing the composition of resins, lacquers and paint to bring the award to life. After countless hours of development, the team created the final design - a fitting award that, like the work of the winner’s, will go on to become as icon within its own right.
Creative Awards London would like to say a big thank you to all of the teams at Little Black Book and congratulate all of the winners and participants for their incredible work. For more information on the Immortal Awards and to see a full list of the winners visit https://lbbonline.com/news/the-immortal-awards-announces-inaugural-winners/.