Welcome back to the Creative Awards blog where we showcase our custom awards and trophies. In today’s blog post, we speak with Alex Yellop of The Luxury Marketing Agency about his work, interests and the evolution of digital.
Hi Alex, thank you for taking the time to chat to us. Tell our readers about how you work with ourselves?
Our luxury digital agency have been supporting Creative Awards for over three years and have assisted in a variety of campaigns including SEO, Google Ads and Social Media Management. Working with a business as yourselves has been incredibly rewarding and interesting and, given the visual nature of your offerings, a personal learning experience around design and the production methods involved with what you do.
What are the core components of a strong digital strategy?
Firstly, understanding and establishing both the objectives and the metrics for success is key. By having a clear outline of what the goals are and how they are to be measured enables our teams to examine the various channels available to meet the requirements of each client. For example, with Creative Awards we expanded on and incorporated more social channels, Pinterest in particular, and worked with other suppliers within events to build your backlinks and profile via SEO. As a luxury PPC agency, we also have pushed Google Ads as a way to ensure the brand is even more visible within the results pages and through retargeting of visitors.
You’ve touched on SEO, what defines a good SEO campaign?
Success within SEO is one of our core strengths as an agency and, as you know, the importance of SEO cannot be underestimated. Given the regularity of Google’s core algorithm updates and the fluctuating nature of results, we created a tailored solution for Creative Awards to increase the touch points across the site. By expanding on categories, pages and increasing the amount of content that came through our research, we have been able to increase traffic and enquiries to the site dramatically. A good SEO campaign starts with good research, understanding of the brand and the ability to create a scalable content and optimisation schedule.
Is SEO for luxury brands different from regular brands?
In essence, a luxury brand and a regular brand both face the same challenges within SEO. What differentiates an SEO strategy for luxury brands from that of “regular” brands is the move away from brand terms (which are much more established within the premium sector), the creation of more lifestyle orientated content and a willingness of the brand to branch out into the digital sphere. When approached as a luxury SEO agency, we see the push towards more content, lifestyle led pieces and interactivity with clients as the basis for a strategy. What's more, there is a greater emphasis on forming relationships and conversations that connect with their audiences compared with other sectors.