Hitting the mark with the British Arrows November 16, 2016 08:30

British CRAFT Arrows For more than twenty years the British Arrows CRAFT awards have been the outstanding award within the field of advertising. Rewarding and celebrating those working with the moving image within advertising, the British CRAFT Arrow Awards are the pinnacle of their industry and recognise innovation, bravery, talent and innovation. The ceremony, taking place on the 25th of November at the very cool Planit Supernova in Victoria Gardens will bring together the movers and shakers within advertising.


The expert designers and craftsman took inspiration from the concepts of innovation, tradition and out of the box thinking. Designed in collaboration with a leading design studio, the awards are expertly made in house. As a result, the splendid bespoke award will take centre stage alongside the leading figures within advertising.

The exclusive collaboration with the established ceremony awards excellence across a range of categories. The specially commissioned, bespoke award features handmade arrows in gold, silver and bronze that punctuate and contrast the smooth, rounded lines of the body. The sliced wooden body, finished with a high gloss finish, represents precision and energy. Mounted on a gold plated metal cylinder adds ceremony, glamour and celebration to this custom design. Taking clues from the visual nature of the ceremony, we felt it was important to create a visually striking award that uses the iconic branding of the association and hit the mark.

The full list of categories includes:

Writing

Director

New Director

Cinematography

Production Design

In Camera Effects

Casting

Performance by an Actor

Performance by an Actress

Costume/Wardrobe

Use of a recorded voice

VR/360

Achievement in production

Editing

Colourist

Animation: Character

Animation: Photoreal

CGI

VFX

Motion Graphics

Original Composition

Re-record

Sound design

Use of existing music

Student commercial

UPDATED JUNE 2017: Have you seen our latest awards for the Iconic British Arrows? Discover the CRAFT arrows and the British Arrows