Hitting the mark with the British Arrows
The expert designers and craftsman took inspiration from the concepts of innovation, tradition and out of the box thinking. Designed in collaboration with a leading design studio, the awards are expertly made in house. As a result, the splendid bespoke award will take centre stage alongside the leading figures within advertising.
The exclusive collaboration with the established ceremony awards excellence across a range of categories. The specially commissioned, bespoke award features handmade arrows in gold, silver and bronze that punctuate and contrast the smooth, rounded lines of the body. The sliced wooden body, finished with a high gloss finish, represents precision and energy. Mounted on a gold plated metal cylinder adds ceremony, glamour and celebration to this custom design. Taking clues from the visual nature of the ceremony, we felt it was important to create a visually striking award that uses the iconic branding of the association and hit the mark.
The full list of categories includes:
In Camera Effects
Performance by an Actor
Performance by an Actress
Use of a recorded voice
Achievement in production
Use of existing music